Part of a New Series of Business Improvement Seminars for Professionals;

 "Is Open Innovation for You?"

Open innovation is very much in the news at the moment. Corporations such as Procter & Gamble have embraced the technique as a means of significantly improving their ability to innovate. On the face of it working with others to enable innovation seems to make sense, there are opportunities to share the risks, bring in alternative expertise, reach wider markets. Yet statistics show that over 90% of collaborative innovation fails to reach the market. So what has Open Innovation got to offer? Is it working and for whom? What are the requirements for successful implementation (and what are the barriers) and perhaps most importantly is it for you?

This Seminar draws on the latest research from Cranfield University into Open Innovation (directly sponsored by WDP) and consists of;

• What do we mean by Open Innovation?
• Does it work?
• What’s required beforehand?
• What help is there available?
• Open discussion and next steps

Our Expertise

Our specialist in innovation is Adrian Cole. Adrian is also a Professor at Birmingham City University and a Fellow of the Institute of Mechanical Engineers. He has been trained in Systematic Innovation/TRIZ by Darrell Mann one of the world’s leading authorities in the subject. Adrian regularly provides closed corporate workshops and courses in SI both in the UK and the rest of Europe. Being an academic he has close ties with the HE sector and has been instrumental in developing our online learning portal that currently includes a number of SI modules

Our Company

WDP is a Cambridge based consultancy that provides organisations with high quality, comprehensive innovation methods and processes that are proven to work. Often these methods have been tested by our own consultants in the field and through our sponsored research programmes. The methods are provided in a format to suit the organisation concerned be that; workshops, industrial or academic courses, on-line portals, direct advice or simply through the supply of support tools. It is through its full range of services that WDP helps organisations avoid some of the unnecessary risk of innovation. WDP is currently sponsoring a three year reseach programme into Open Innovation at Cranfield University.

Booking Information

Seminars start at 10:00 am and generally finish at between 4:00 and 4:30 pm. Refreshment provided on the day .  Payment of £99 +VAT required on booking, for group discounts and closed corporate  events please call 07738 015216. All seminars are subject to cancellation.